My latest ‘idée fixe’ is the luxury organic home fragrance and skincare brand Neom. As I type this entry I have a Neom candle burning next on my desk filling the air with a blend of uplifting and comforting essential oils. It was actually my brother I have to thank for introducing me to Neom (or perhaps blame seeing as I seem to have spent a small fortune on Neom since!).
The co-founder of Neom, Nicola Elliott, a former journalist, launched the brand in 2005 with her business partner Oliver Mennell. Together their initials form NEOM, a brand which is now synonymous with luxury. Neom is the result of a marriage between luxury and organic – proving that green can be chic.
En générale I am always more a shower than a bath person, however since discovering Neom’s organic bath oil and bath foam I seem to seldom want to leave the tub. There is something decidedly decadent about a Neom filled bath and whenever I am feeling a little low, or simply want to unwind it is my go to treatment.
Whilst I am habitually a skeptical person I do find when I am really stressed, or feeling a tad melancholic that Neom products do help me unwind and feel a little better. I have also taken to burning Neom candles at the bath side for good measure and I love how afterwards my home, not just my bathroom, is enveloped in the pleasing aromas.
Neom has an extensive range of body care including oils, scrubs, washes, lotions and home fragrances including candles, room sprays and reed oil diffusers. I have tried most of their products and have yet to be disappointed.
Being organic is a major selling point of the Neom brand and what I love about Neom is how they shake off the utilitarian connotation that I associate organic and natural with; Neom proves that organic and natural products can be luxurious. I must admit that personally, whether I buy a product, or not, is not influenced by whether it is organic, or natural – it is not a focus of mine however if a product I like is organic, or natural I suppose all the better. Normally organic bath products are a let down as it is hard to get a product to foam perfectly without sodium lauryl sulfate (which is considered bad for your skin); Neom have however managed to achieve it with their organic luxury bath foam.
Neom have recently done a collaboration with the British fashion designer Jenny Packham; the result is an ornate eighteen carat gold bugle pattern inspired by Packham’s signature beading. What a decadent looking candle, I am a little in love… #want.
Neom Organics products are available to buy online from their official website http://www.neomorganics.com/, all John Lewis stores, Fortnum & Mason, selected Selfridges stores, Fenwicks, HEAL’S, Lane Crawford (in Hong Kong), Brown Thomas (in Ireland) and selected independent stores.