When it comes to British tailoring you tend to think of all the traditional old brands on Savile Row; the likes of Gieves & Hawkes, and H. Huntsman & Sons, and then you think of the damage they would do to your wallet (well at least I do). Well yes your suit may be perfect, and bespoke, but if that were me I would simply be broke!

So it is excellent to know other British brands still keep the prestige history of British tailoring going in the ready to wear market. Sure they make not be bespoke, but they are of such a high grade anyway. This is where Chess London comes into play.

Chess London is a relatively new brand that was created in 2010 promising men a contemporary wardrobe that is both well designed, and well crafted. Chess London insist on using only the finest of materials sourced around the globe (although a high proportion of their fabrics are woven here in the UK!), and finishing them by using British tailors to give each piece that certain je ne sais quoi. I am a big believer in British brands, and supporting the British fashion industry with my choices, and I always think it is good to see some fresh blood on the British fashion scene.

Chess London have taken an unorthodox yet brilliant approach to promoting their up, and coming launch by promoting it as a story – through various social media platforms you can watch the brand grow, and develop in time for their launch. From discussing their packaging choices (after all packaging is very important!), to showing you sneak peaks of products, prototypes, or even one of their brand ambassadors wearing their label to an event, or photoshoot (I don’t think I have ever seen Manchester United’s Phil Jones looking so smart!). To follow Chess London’s story follow their hashtag #clstory on Twitter, or check out their Facebook page.

I, for one, am looking forward to the Chess London launch, and what the Chess London story has in hold for us.