Established in 1952 Moncler takes its name from Monastier de Clermont; a mountainous village in France which is near Grenoble. Moncler started off doing sleeping bags but developed from this and quickly became noted for it’s quilted jackets and in turn ended up as a bit of a staple skiwear brand and go to choice of the contemporary jetset. In more recent years following the heritage brand trend Moncler has become a hit among European fashion conscious circles and is no longer confined to the slopes and more often seen out about town and country.
I have toyed with the idea of buying a Moncler jacket or gilet for quite some time now and when I saw Ellie Goulding in Harvey Nichols Birmingham the other month wearing a Moncler jacket my interest was rekindled so to speak. The Cheval is a padded down gilet with a classic silhouette. The felt appliqué logo, interior ‘cartoon’ on pocket, two way zip with Moncler logo on the zipper, glossy shoulders and stand collar are all little touches which attribute to the high quality finish of Moncler items – it is all about attention to detail after all.
Moncler is the perfect union of practicality and casual style and with the British weather lately I can see myself getting a lot of use out of my Moncler. I purchased mine on the weekend when I was in Birmingham shopping, I got it from Harvey Nichols (where it is literally flying off the racks).