I have just watched Tiffany & Co’s Christmas advert (featuring beautiful models naturally), what a great advert that was, and I must admit I just cannot resist those little iconic blue boxes. There is something enticing about them, they are almost as much a treat as the treasures they enclose. The perfect Christmas has plenty of little blue boxes under the tree, I know I certainly wouldn’t complain if I get given a Tiffany & Co box this Christmas (anyone?!!! hint hint hint).
In the words of the great 1960’s film Breakfast at Tiffany’s, “That’s right, I’m just crazy about Tiffany’s!”. Who doesn’t love Audrey Hepburn in that film?! It’s an absolute classic (great book too!). I think I have watched that film over a hundred times, and no, I am not actually kidding… It never grows old, and there are so many quotable lines in it. The film if anything only cemented Tiffany & Co’s superlative renown, and repertoire. I think we can all relate to that film. We all have a special place we go when we get the “mean reds”, it may not be Tiffany’s, but it exists for all of us.
The company was founded in 1837, it was then known as Tiffany, Young and Ellis, it was established by Charles Lewis Tiffany, and Teddy Young. It is still going strong today, and has become one of the most iconic, and famous jewellery companies in the world. It was only in 1853 when Mr. Charles Tiffany took over that the company, re-establishing it as Tiffany & Co, that the company started to be known for specialising in jewellery. From that little store in lower Manhattan, Tiffany & Co is now a world wide brand, with stores in a multitude of countries. Holly Golightly in Breakfast at Tiffany’s describes Tiffany & Co as; “the best place in the world, where nothing bad can take place.”. Tiffany & Co quickly reached great fame for it’s diamonds, to this day it is said that their cut, and styling have influenced diamonds all over the world. Many celebrities, and famous people, past, and present have worn Tiffany’s. From the late Brooke Astor, European royalty, and American actresses on the red carpet. Tiffany & Co is synonymous with taste, and class.
Well, when I get it the only thing that does any good is to jump in a cab and go to Tiffany’s. Calms me down right away. The quietness and the proud look of it; nothing very bad could happen to you there. If I could find a real-life place that’d make me feel like Tiffany’s, then – then I’d buy some furniture and give the cat a name!
– Holly Golightly
So Santa baby won’t you put a little blue box under the tree for me? ;).